Director, Acquisition Marketing

MongoDB

MongoDB

Marketing & Communications
United States
Posted on Nov 28, 2024

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

As the Director of Acquisition Marketing at MongoDB, you will lead a high-performing team responsible for driving new customer acquisition and engagement through cutting-edge digital marketing strategies. Sitting within the Global Demand Center, this team plays a pivotal role in growing MongoDB’s Product-Led Growth (PLG) business and fueling integrated marketing efforts that target developers and IT decision-makers across key audience segments.

In this role, you will collaborate closely with teams across the Global Demand Center—including global campaigns, email programs, translation, webinars, and partner marketing—while also partnering with our Product, Brand, MOps, Field Marketing, Sales, and Growth Marketing teams to create cohesive and scalable acquisition strategies that drive both sales-sold and self-serve revenue.

This role can be based out of our New York City office or remotely in the United States.

What You’ll Do

  • Drive Innovation & Strategy:
    • Develop and implement forward-thinking strategies for acquiring and engaging new customers, leveraging paid media, SEO, SEM, display, social, and syndication
    • Experiment with emerging channels, optimize existing ones, and refine approaches for scalable and efficient growth to support MongoDB’s growth trajectory
    • Continuously evolve and expand the analytical and attribution models to measure the effectiveness of campaigns and channels
  • Create a Seamless Prospect Experience:
    • Architect an integrated prospect journey by aligning inbound and outbound marketing tactics with cross-channel touchpoints
    • Partner with cross-functional teams to optimize landing pages, ad creatives, and customer conversion paths to improve user experience and engagement
  • Own Media Strategy:
    • Oversee MongoDB’s media buying agency relationships and in-house team to ensure best-in-class performance and ROI
    • Lead strategy and execution for digital advertising, ensuring alignment with broader marketing objectives
  • Lead and Grow the Acquisition Marketing Team:
    • Build, mentor, and inspire a team of top-tier acquisition marketers
    • Establish hiring needs, define career growth paths, and foster a culture of collaboration, innovation, and accountability
  • Collaborate Across Teams:
    • Work hand-in-hand with demand generation, brand, and growth marketing teams to deliver programs that align with sales and marketing goals
    • Partner with Product, Design, Data Analytics, and Experimentation teams to drive continuous improvement in ad creative, landing page performance, and overall acquisition tactics
    • Lead efforts with content and technical teams to advance MongoDB’s SEO strategy, ensuring alignment with both technical requirements and content marketing goals
  • Communicate Results and Insights:
    • Regularly report on performance, insights, and progress to senior leadership, highlighting key drivers and opportunities for continued growth

What You Bring

  • 10+ years of experience in acquisition marketing for a high-growth B2B or subscription-based business, ideally with experience in PLG environments targeting developers or technical audiences
  • Proven track record of scaling acquisition programs and innovating in rapidly evolving, high-growth markets
  • 4+ years of experience building, mentoring, and managing teams while fostering cross-functional partnerships across product, marketing, and sales organizations
  • Exceptional analytical skills with the ability to build sophisticated frameworks, identify actionable insights, and optimize campaigns for measurable outcomes
  • Strong decision-making skills, agility, and adaptability in a fast-paced environment
  • A deep understanding of enterprise technology and the ability to communicate complex ideas clearly and persuasively to technical and non-technical audiences
  • Experience with developer-focused marketing strategies is a plus

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is:
$115,000$226,000 USD