As someone born and raised in the Caribbean, I’ve been a student of rum, and its place within a myriad of settings, my entire life. With this has come a deep sense of appreciation for both the heritage of rum, as well as the broader role that it plays in contemporary Caribbean culture. In the US, I believe that there is an enormous opportunity to further elevate the conversation around rum – not only by introducing a high-quality spirit to market but by broadening and challenging the current perception around rum and the occasions for which it might be considered the spirit of choice for today’s consumer.