Head of Demand Generation
AON3D
Sales & Business Development
Montreal, QC, Canada
Posted on Jan 2, 2026
About Us
AON3D is a venture capital-backed, Montréal-based additive manufacturing hardware, software, and materials company. Our solutions drive innovation for hundreds of businesses in 25+ countries worldwide, ranging from small businesses to multinational Fortune 500 corporations.
Our mission is to create intelligent tools that automate and optimize the additive manufacturing process, enabling anyone to manufacture high performance parts, in any material, with the touch of a button.
About The Role
We’re seeking a strategic and data-driven Head of Demand Generation to lead our efforts in attracting, engaging, and converting high-quality leads across multiple marketing channels. This role focuses on owning the demand generation strategy, channels, and performance metrics — working closely with Product Marketing and Content Marketing to align campaigns with our overall go-to-market and brand strategy.
The ideal candidate is a hands-on leader who understands how to build trust with technical audiences, scale inbound programs, and leverage paid and organic channels to create measurable growth.
What You Will Do
- Strategy & Leadership
- Develop and execute a comprehensive, multichannel demand generation strategy spanning inbound, paid media, events & tradeshows, partnerships, and account-based programs.
- Partner closely with the Product and Content Marketing Manager to ensure all campaigns and messaging align with our content strategy and brand positioning.
- Collaborate with Sales to refine ideal customer profiles (ICP), define audience segments, and ensure marketing efforts drive qualified pipeline.
- Manage demand generation budgets, agency relationships, and performance reporting across all programs.
- Paid Media & Acquisition
- Oversee paid search (Google Ads, LinkedIn, etc.), social, display, and retargeting campaigns, ensuring ROI-driven investment and continuous optimization.
- Interface with and manage external agencies or freelancers responsible for PPC, paid social, or media buying.
- Use A/B testing, conversion tracking, and analytics tools to optimize ad performance and lead quality.
- Inbound & Lifecycle Marketing
- Own inbound lead generation programs — ensuring alignment with content themes and audience pain points developed by the content marketing team.
- Build and manage nurturing workflows, email sequences, and automation logic that guide leads through the funnel.
- Partner with content and product marketing to design educational offers, campaigns, and event promotions that fuel engagement and conversion.
- Analytics & Optimization
- Develop and maintain lead scoring models, campaign dashboards, and multi-touch attribution to evaluate performance across channels.
- Report on key funnel metrics — including lead quality, conversion rates, cost per acquisition, and pipeline contribution.
- Use data insights to refine targeting, channel mix, and messaging strategies.
What We Are Looking For
- 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in additive manufacturing sector.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience managing PPC / paid media campaigns (Google Ads, LinkedIn, programmatic, etc.) and working with external agencies.
- Deep understanding of inbound marketing, lead nurturing, and funnel optimization.
- Proficiency with marketing automation and CRM systems (e.g., HubSpot).
- Strong analytical skills and ability to translate performance data into actionable insights.
- Preferred:
- Experience marketing within advanced manufacturing sector.
- Strong cross-functional communication skills and the ability to align with content, product, and sales teams.
- Comfortable managing multiple agency and vendor relationships simultaneously.
- Willing to relocate
Success Metrics
- Growth in qualified inbound and paid leads.
- Improved lead-to-opportunity conversion and pipeline velocity.
- ROI and efficiency of paid media programs.
- Increased trust, engagement, and brand authority across channels.
- Strengthened alignment between demand generation, content marketing, and sales.
Location and Work Model
Location: Montreal
Work model: Hybrid
Employment type: Full-time, Permanent
Start Your Journey With Us
Apply today and join a team that is shaping the future of additive manufacturing through intelligent, high performance technologies. Not quite the right role for you? Feel free to share this posting with someone in your network who may be a great fit.
AON3D uses AI supported tools within portions of the hiring process to promote fair, consistent, and objective evaluation. Certain initial screening steps may be automated to help identify qualified candidates. If your application is declined through an automated step, you may request a human review.
We are committed to fostering a workplace where everyone feels respected, supported, and able to contribute. If you require accommodation at any stage of the application process, please contact careers@aon3d.com.
Equal Opportunity Statement
AON3D is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, colour, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws.
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