Director of Marketing

ARIX Technologies
ARIX Technologies

Marketing & Communications

Houston, TX, USA

Posted on Jun 21, 2026
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ARIX Technologies delivers a next-generation inspection platform for industrial and process piping systems. The company combines a proprietary robotic inspection solution, designed for in-service operation in complex industrial environments, with a cloud-based inspection and analytics portal that turns inspection data into actionable insight at scale.

ARIX is trusted by leading global oil, gas, and petrochemical companies, supporting both operational sites and corporate integrity teams worldwide. Venture-backed by leading energy, enterprise, and robotics investors, ARIX integrates robotics, software, and inspection data to enable safer operations and better decisions—laying the foundation to become the global standard for industrial piping inspection.

ARIX is seeking its first senior marketing leader to build and lead the company’s global marketing function. This is a foundational role with direct influence over company strategy, market positioning, and growth.

The Director of Marketing will define how ARIX is positioned globally, educate buyers across long and complex sales cycles, generate enterprise sales opportunities, and build a community of enthusiastic customer champions. This role will also shape and scale ARIX’s land-and-expand marketing model, supporting initial adoption at the operational site level and expansion into enterprise and corporate organizations over time.

Key Objectives

  • Establish ARIX as the global leader and standard in industrial and process piping inspection
  • Build a scalable growth marketing engine supporting global enterprise sales
  • Drive a land-and-expand model, from site-level adoption to corporate and enterprise expansion
  • Educate buyers throughout the full buying journey, from awareness to technical validation to executive approval
  • Create a strong community of customer advocates and industry champions
  • Build and lead a high-impact global marketing organization

Responsibilities

Marketing Strategy & Leadership

  • Define and execute ARIX’s global marketing strategy aligned with company growth goals
  • Own positioning, messaging, and value propositions for site-level, technical, and corporate buyers
  • Serve as the senior marketing leader partnering with Sales, Product, and Engineering
  • Establish KPIs, dashboards, and performance measurement tied to pipeline, expansion, and revenue

Demand Generation & Sales Enablement

  • Own global demand generation and pipeline creation across industrial and enterprise accounts
  • Design marketing programs that support initial site-level adoption and enterprise expansion
  • Partner closely with Sales on ICP definition, account-based strategies, and opportunity generation
  • Develop sales enablement materials supporting long, consultative buying cycles

Buyer Education & Thought Leadership

  • Lead content strategy educating buyers across the full journey
  • Position ARIX as a trusted expert through thought leadership, technical content, and industry presence
  • Own webinars, white papers, case studies, and participation in key global industry events

Customer Marketing & Community

  • Build a customer advocacy and reference program within top-tier oil, gas, and petrochemical companies
  • Turn early adopters into visible champions at both site and corporate levels
  • Develop customer stories that demonstrate operational impact and enterprise value
  • Support retention, expansion, and upsell through targeted marketing initiatives

Brand & Corporate Marketing

  • Own and evolve the ARIX brand globally
  • Oversee digital presence, website, marketing automation, and PR as appropriate
  • Ensure consistent, credible messaging across all channels and regions

Team Building & Operations

  • Build the marketing function from the ground up
  • Hire, mentor, and lead a high-performance global marketing team over time
  • Manage agencies, contractors, and marketing partners
  • Establish scalable processes, tools, and best practices

Ideal Candidate Profile

Experience

  • 10+ years of B2B marketing experience with senior leadership responsibility
  • Proven success marketing complex, technical solutions to large, global industrial companies
  • Experience supporting land-and-expand or enterprise expansion models strongly preferred
  • Background in oil, gas, petrochemical, energy, or heavy industrial markets highly desirable
  • Experience as an early or first marketing hire in a scaling company preferred

Skills & Expertise

  • Expert in global growth marketing and sales opportunity generation
  • Strong positioning, messaging, and storytelling grounded in technical credibility
  • Experience with enterprise demand generation and account-based marketing
  • Data-driven mindset with a focus on pipeline, expansion, and revenue impact

Personal Attributes

  • Builder mindset with comfort operating hands-on
  • Highly collaborative with Sales, Product, and Engineering teams
  • Credible and confident with senior executives and global stakeholders
  • Curious, adaptable, and energized by bringing next-generation technology into mature industries
  • Global mindset and comfort working across regions

Why ARIX

  • First professional marketing leader with real ownership and influence
  • Opportunity to shape a category and define a global standard
  • Direct impact on enterprise growth and customer expansion
  • Work with blue-chip global industrial customers
  • Build and lead a world-class marketing team over time
Apply now
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