Director of Marketing
avoMD
Marketing & Communications
United States
Posted on Mar 7, 2026
Summary
We are looking for a Director of Marketing to play a pivotal role in executing Avo’s marketing strategy across all relevant areas: product marketing, growth, field marketing, brand, and communications.This is a highly cross-functional, hands-on leadership role. You will own the implementation of the quarterly marketing plan to directly impact pipeline generation and revenue. You’ll coach and develop teammates while also jumping into execution — whether that’s refining pricing strategy, drafting strategic communications, shaping sales materials, or optimizing campaign performance. This role will report to the VP of Marketing & Strategy, with opportunity for valuable mentorship and upwards growth. If you are a true marketing generalist with deep B2B healthtech experience who thrives in ambiguity, thinks like an operator, and holds a high bar for quality and impact, this is the position for you.
What We Look For At Avo
We are looking for a Director of Marketing to play a pivotal role in executing Avo’s marketing strategy across all relevant areas: product marketing, growth, field marketing, brand, and communications.This is a highly cross-functional, hands-on leadership role. You will own the implementation of the quarterly marketing plan to directly impact pipeline generation and revenue. You’ll coach and develop teammates while also jumping into execution — whether that’s refining pricing strategy, drafting strategic communications, shaping sales materials, or optimizing campaign performance. This role will report to the VP of Marketing & Strategy, with opportunity for valuable mentorship and upwards growth. If you are a true marketing generalist with deep B2B healthtech experience who thrives in ambiguity, thinks like an operator, and holds a high bar for quality and impact, this is the position for you.
What We Look For At Avo
- Passion and drive to improve the lives of clinicians and the patients they serve with the latest and greatest technology.
- Hustle and the desire to wear many hats in a fast-paced and cross-functional environment.
- Startup “get it done” attitude with independent drive and out of the box thinking.
- 5+ years of marketing experience at a B2B healthtech company
- Experience managing and/or coaching marketing teammates
- Generalist expertise across product marketing, growth marketing, field, brand, and communications
- Track record of building and executing quarterly marketing strategies across multiple campaigns, channels, and stakeholders
- Excellent strategic communication skills both written and verbal, across PR, owned content, sales materials, and executive presence
- Experience supporting end-to-end GTM strategy, market and customer research, product launches and co-marketing efforts with external parties
- Experience partnering closely with Sales, Product, and Partnerships
- Strong analytical rigor and comfort reviewing and optimizing metrics
- Execute the Marketing Strategy: Manage the quarterly marketing plan aligned to company goals and support prioritization of initiatives across all areas of marketing, reviewing metrics and optimizing regularly.
- Strategic Communications & Brand: Help bring cohesive messaging to life across PR, owned content, sales enablement, case studies, and co-marketing efforts.
- Support Product Marketing and Partnerships: Partner with product marketing on pricing strategy, packaging, market research, launches, and more.
- Drive Pipeline with Integrated Campaigns: Help execute growth and outbound campaigns and support field strategy with other members of the marketing and BDR team.
- Coach Team Members: Be a player-coach and support all members of the marketing team in providing feedback and jumping in as needed.
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