Field Marketing and Growth Manager
avoMD
Marketing & Communications, Sales & Business Development
United States
Posted on Mar 7, 2026
Summary
Job Description
We’re looking for a scrappy, creative Field Marketing & Growth Manager who is excited to drive demand and pipeline through high-impact, integrated in-person and digital campaigns. This role will own end-to-end execution of field and growth initiatives from industry trade shows and webinars to high-touch dinners and digital campaigns.
You’ll be responsible for designing cohesive campaigns around key moments, testing new growth ideas, and rolling up your sleeves to execute. This is a highly cross-functional role working closely with other marketing team members, sales, product, and leadership. You’ll need to balance creativity with rigor, and experimentation with clear ROI.
What We Look For At Avo
Job Description
We’re looking for a scrappy, creative Field Marketing & Growth Manager who is excited to drive demand and pipeline through high-impact, integrated in-person and digital campaigns. This role will own end-to-end execution of field and growth initiatives from industry trade shows and webinars to high-touch dinners and digital campaigns.
You’ll be responsible for designing cohesive campaigns around key moments, testing new growth ideas, and rolling up your sleeves to execute. This is a highly cross-functional role working closely with other marketing team members, sales, product, and leadership. You’ll need to balance creativity with rigor, and experimentation with clear ROI.
What We Look For At Avo
- Passion and drive to improve the lives of clinicians with the latest and greatest technology.
- Hustle and the desire to wear many hats in a fast-paced and cross-functional environment.
- Startup “get it done” attitude with independent drive and out of the box thinking.
- At least 3 years of experience in enterprise field marketing, with some experience in digital and growth marketing; healthcare experience is preferred.
- Experience owning campaigns tied to events, webinars, or field initiatives
- Strong project management skills with the ability to run multiple campaigns simultaneously
- Creative mindset with a track record of testing and iterating on new ideas
- Data-driven approach to prioritizing events and campaigns
- Desire to build and grow a function from the ground up
- Own field and event-led campaigns: Plan and execute integrated campaigns around key industry moments such as conferences and regional events.
- Manage webinars end-to-end: Own topic ideation, speaker coordination, promotion, execution, and post-event follow-up, working closely with Product Marketing and RevOps on execution.
- Create new growth experiments: Design and run creative initiatives such as community dinners, regional meetups, or clinician-focused events to drive pipeline and brand awareness.
- Test and scale digital campaigns: Experiment with paid advertising, landing pages, email nurtures, and other growth channels to support field initiatives and broader GTM goals.
- Optimize the website for conversion: Partner with the marketing team to update the website as needed.
- Measure and report impact: Partner with RevOps to define success metrics, track performance, and share insights on what’s working (and what’s not).
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