Marketing & Communications Lead

ABOUT DANCE

At Dance, we believe getting where you want to go should be simple and sustainable. So we’re on a mission to make mobility easy. Dance members get their electric bike, free 24-hour repairs, and theft coverage on a flexible monthly subscription. Our service is currently live in Berlin, Hamburg, Munich and Paris.

Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, together with the co-founder of Jimdo, Christian Springub.

As an equal opportunity employer, Dance is committed to building an inclusive workplace. The company welcomes people from all different backgrounds, including age, citizenship, ethnic and racial origins, gender identities, individuals with disabilities, marital status, religions and ideologies, and sexual orientations to apply.

ABOUT THE ROLE

As our Marketing & Communications Lead, you will:

• You manage the communication and messaging for all markets. This includes everything from ads to website to transaction emails and our social channels like instagram and linkedin.

• You own and maintain email campaigns both to acquire interested customers as well as retaining existing ones

• You manage Influencer Campaigns and come up with creative ideas to extend these

• You will own our Dance for Business program. You develop sales strategies to grow the channel.

• You upsell campaigns and pricing and packaging ideas for further revenue growth

• You manage partnerships with adjacent models to drive traffic and brand awareness

• You come up with creative marketing stunts to drive awareness locally in the markets we operate in and coordinate with the local teams for execution

• You identify opportunities across growth channels, both online and offline, and build a roadmap for testing

• You analyze the impact of growth experiments and communicate insights with stakeholders
  
  

ABOUT YOU

To be successful in this role, you:

• You have a minimum of 3+ Years of Experience in a Marketing Role (preferably in scale-ups)

• You have a strong sense of building a great brand and telling compelling stories

• You excel at creative thinking to drive brand awareness and attract new members locally in our 4 Cities, even on a limited budget

• You’re a self-starter who thrives in a small team: you’re not afraid to roll up your sleeves and do things yourself

• You communicate clearly and effectively, both internally and externally

• You have a solid understanding of performance marketing and data, and can confidently manage performance campaigns—whether in-house or with external partners

• You have experience in subscription models and are familiar with the underlying metrics like churn

• You ideally know the French market well, bringing insights that help shape our growth in France

• You are ideally based in Paris or Berlin

• You are fluent in English and in either German or French
  
  

  HOW WE TAKE CARE OF YOU
  

• Competitive compensation package

• Flexible working environment that suits your schedule

• Employee stock ownership plan

• Flexible vacation because we believe switching off is important

• Optional private pension plan with company matching

• A collaboration with nilo.health for your mental wellbeing

• Your own Dance subscription for an ebike or emoped

• A highly reduced monthly Dance subscription for your plus one

Did we just describe you? Let us know by sending over a CV and portfolio, with an outline of what motivates you most about becoming part of Dance. Even if you don't meet all the requirements, we would still encourage you to apply!

Come and experience a unique culture, where you can work alongside exceptionally talented people and move us towards more livable cities.