Executive Director, Programmatic Sales
INSIDER
Sales & Business Development
New York, NY, USA
USD 130k-160k / year
Posted on May 3, 2025
Business Insider is hiring an Executive Director to join our Premium Programmatic Sales Team to lead and grow our robust programmatic business.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.
Our Agency and Programmatic Sales team is one of fastest growing revenue teams, leading the market with innovative, results-oriented solutions for the world’s largest advertisers.
The Role & Team:
As an Executive Director, Premium Programmatic Sales, you will lead our growing Programmatic Sales Team. This role is key to driving revenue, deepening strategic agency and client relationships, and expanding our premium programmatic sales efforts with agencies and in-house programmatic teams. The ideal candidate is a strategist and a doer—able to manage a team of sellers, personally maintain and grow a portfolio of accounts, and implement data-driven sales strategies that deliver results across the team.
The Executive Director, Premium Programmatic Sales reports directly to the VP, Global Head of Agency Partnerships and Programmatic Sales, and sits on the Global Ad Sales team. This position is based in our New York City HQ with an in-office presence of at least 3 days per week.
Key Responsibilities:
Team Leadership & Management
- Directly manage and mentor Programmatic Account Executive(s) and other team members focused on programmatic revenue growth.
- Establish performance goals, monitor KPIs, and provide ongoing feedback and coaching to maintain momentum with our high-achieving team.
- Cultivate commercial relationships with curation, dsp supply and other emerging partners to drive premium programmatic growth
- Recruit, onboard, and develop top talent, ensuring the team reflects Business Insider’s core values: we are one team, we are effective, and we get better every day.
Revenue Strategy & Execution
- Collaborate with VP to build and execute a scalable programmatic sales team strategy aligned with company revenue goals.
- Develop account prioritization models and outbound sales cadences for growing PMP and PG opportunities.
- Manage and maintain high levels of activity across the team
Client & Partner Relations
- Build and maintain senior-level relationships with key agency programmatic leaders, trading desks, and DSP partners where applicable
- Partner with Account Executives to close high-value deals and provide executive-level oversight on strategic accounts.
- Serve as a subject-matter expert in client meetings, bringing insights on ad tech, programmatic trends, and Business Insider’s unique value proposition.
Cross-Functional Collaboration
- Align closely with the direct sales, ad operations, account management, and insights teams to deliver unified solutions to clients.
- Help educate internal stakeholders on programmatic strategies and success stories to foster a more integrated go-to-market approach.
- Track the evolution of how key agencies plan and buy programmatically and translate that into actionable and customized sales strategies.
Analytics & Performance Reporting
- Analyze sales performance data to identify trends, risks, and opportunities.
- Deliver regular revenue forecasts and performance reports to executive leadership.
- Refine strategies and coaching based on performance outcomes and market insights.
The Ideal Candidate Has:
- 6–10 years of digital media experience, with at least 3 years in programmatic sales leadership.
- Deep knowledge of programmatic platforms (DSPs, SSPs, DMPs) and deal types (PMP, PG, Open Exchange).
- Proven success identifying and upselling prospects from open exchange to PMP, PMP to PG
- Strong network of programmatic decision makers within media agencies, especially within holding companies and Holdco Centers of Excellence
- Demonstrated success managing high-performing sales teams and hitting revenue targets.
- Data-driven mindset with strong strategic planning and communication skills.
- Thrives in a fast-paced, collaborative environment.
Salary & Benefits:
- Base salary: $130,000 - $160,000 (dependent on skills, experience, and competencies)
- Additional bonus/commission [if applicable]
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond. With headquarters in New York and offices in San Francisco, London, Belfast, and Singapore, we reach an audience of more than 375 million with storytelling that’s fascinating, unexpected, and always helpful.
As a company, we strive to be inspiring and effective, we value Diversity, Equity, Inclusion, and Belonging. Our company motto is “get better every day,” which means we value all people. Diversity reflects the different life experiences, identities, and perspectives that make each of us unique. For more information on our DEI mission click here.
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