Vice President, Creative Strategy
INSIDER
New York, NY, USA
USD 200k-220k / year
Posted on Jul 4, 2025
Business Insider is hiring a VP of Creative Strategy to unify and elevate how we pitch, package, and deliver big ideas to clients, bringing together the power of the BI’s newsroom, Live events, Video and Studios. This role will sit on the Global Marketing Team.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.
Our Global Marketing team is one of the most connected and collaborative groups as we work with every team across the company. We thrive on creativity, strategic thinking, and a passion for delivering results. With a culture rooted in innovation and excellence, we embrace challenges as opportunities to elevate our work and the work of our clients and drive impact. From innovative content partnership ideas to unforgettable events, we’re a team that works hard, supports each other, and celebrates success together. If you’re energized by ambitious goals, a solutions mindset, and a fast-paced environment, you’ll fit right in.
The Role & Team:
As the VP of Creative Strategy, you will serve as a cross-functional leader shaping Business Insider’s biggest and boldest commercial programs. You’ll lead a high-performing team of marketers and creative strategists, embed a culture of brand storytelling, and serve as the connective tissue between Advertising and the Newsroom. You’ll also act as pitch lead and creative closer on our largest, most strategic brand partnerships.
This is a pivotal leadership role that blends commercial strategy, editorial alignment, and marketing execution. You’ll work across sales, editorial, brand, product, and studio teams to position Business Insider as a consultative, high-impact partner to brands—and a creative leader in the industry.
The VP of Creative Strategy & Studios reports directly to the SVP, Global Marketing and Studios. This position is based in our New York City HQ with an in-office presence of at least 2–3 days per week.
Key Responsibilities:
Lead Big Idea Development and Pitch Excellence
- Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision.
- Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas.
- Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals.
- Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses.
- Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas.
Lead Strategic Client Partnerships and Proactive Growth
- Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts.
- Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner.
- Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients.
- Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering.
- Define success metrics, target account strategy, and team goals for proactive outreach and partnership development.
- Promote an “upsell mindset” across all pitches—advocating for deeper investment, expanded formats, and multi-quarter, multi-platform partnerships.
Lead Editorial Collaboration and Commercial Alignment
- Build and manage a cross-functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration.
- Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas.
- Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility.
Team Leadership and creative stewardship
- Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output.
- Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs.
- Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work.
- Invest in team growth and development through coaching, strategic training, and leadership opportunities.
- Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes.
The Ideal Candidate Has:
- 10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations
- Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments
- Experience aligning sales, marketing, and editorial to build market-moving creative programs
- Strategic fluency in brand storytelling, content marketing, editorial packaging, and media
- Demonstrated experience integrating AI tools into pitch development or creative production workflows
- Strong client presence and ability to lead C-level conversations with confidence and clarity
- Experience managing and motivating high-performing teams with a focus on strategic output and growth
- Highly collaborative, action-oriented, and energized by operational problem-solving and team development
Salary & Benefits:
- Salary: $200,000 - $220,000 base salary + performance bonus (dependent on skills, experience, and competencies)
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond. With headquarters in New York and offices in San Francisco, London, Belfast, and Singapore, we reach an audience of more than 375 million with storytelling that’s fascinating, unexpected, and always helpful.
As a company, we strive to be inspiring and effective, we value Diversity, Equity, Inclusion, and Belonging. Our company motto is “get better every day,” which means we value all people. Diversity reflects the different life experiences, identities, and perspectives that make each of us unique. For more information on our DEI mission click here.
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