Associate Director of Content, BI Studios
Insider, Inc.
New York, NY, USA
USD 120k-130k / year
Posted on Feb 24, 2026
Business Insider is hiring an Associate Director of Content, BI Studios, to join our Global Marketing and Studios team to pitch, develop, and produce engaging, multi-platform content campaigns for our growing list of Fortune 500 clients.
Business Insider is for people who are driven, optimistic, and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day
The Role & Team:
BI Studios, our award-winning branded content team, has been trusted by more than 300 brands for its people-first storytelling.
As an Associate Director, you’ll lead creative across the full campaign lifecycle, from pre-sale RFP and RFI ideation and custom program development to post-sale execution, overseeing the writing, production, and creative strategy behind articles, videos, interactive experiences, and more. This is a hands-on role where you’ll roll up your sleeves and dive in, from managing freelancers to writing articles and scripts yourself.
The Associate Director is an individual contributor (IC) role that reports to the Director of Content and sits on the Global Marketing & Studios team within Business Insider's Advertising org. This position is based in our New York City HQ with an in-office presence of at least 2 days per week.
Key Responsibilities:
- Develop insight-driven branded content ideas and be able to bring them to life — from initial pitch through to publication
- Create compelling content that simplifies complex topics for B2B and B2C clients through a variety of written, social, video, and interactive formats
- Work in partnership with our Marketing Solutions team to create polished sales presentations in response to RFPs and RFIs
- Own the ideation and development of custom content, ensuring that your ideas and produced content are aligned with both Business Insider’s voice and our client’s goals/objectives
- Manage a network of freelancers to help execute campaigns as needed
- Solve for creative problems as they arise, working cross-functionally with sales, media planning, and marketing solutions teams (in pre-sales) and project managers, designers, and video producers (in post-sales)
- Travel as-needed for content production purposes (e.g., video shoots, on-location interviews, etc.)
The Ideal Candidate Has:
- Excellent creative and persuasive writing/editing skills
- Experience with professional writing and campaign development at a creative agency or digital publication — must have a portfolio of award-worthy content in a variety of formats (articles, videos, interactive content, etc.)
- Experience managing/working with freelance writers and video production teams — having an existing network of creative talent is a plus
- Equal parts left- and right-brain skills — can come up with outside-the-box ideas while also being organized and strategic
- Strong presentation skills — able to come up with an idea as easily as you can pitch it to clients and/or internal stakeholders
- Excellent time management skills — able to manage multiple stakeholders, prioritize competing deliverables to meet deadlines, and actively follow up on pending projects
- Experience and/or interest in working with emerging and experimental platforms and formats to create groundbreaking work
Salary & Benefits:
- Salary: $120,000 - $130,000 (dependent on skills, experience, and competencies)
- Additional bonus
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reach out, and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
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