Growth Marketing Manager

Journey Clinical

Journey Clinical

Marketing & Communications, Sales & Business Development
Posted on Tuesday, June 18, 2024
Journey Clinical is on a mission to transform the growing mental health crisis by accelerating the adoption of frontier treatments that lead to lasting improvements in clinical outcomes. We have built a turnkey healthtech platform to safely and effectively expand access to a powerful modality known as Psychedelic-Assisted Psychotherapy, starting with Ketamine-Assisted Psychotherapy (KAP). In our patient-centered collaborative care model, licensed psychotherapists in the network take on the psychotherapy, while Journey Clinical's in-house medical team takes on patient eligibility, treatment plan and outcome monitoring. Our platform gives psychotherapists passionate about PAP the infrastructure and support required to become empowered KAP providers, while enabling higher standards of patient care and enhanced clinical outcomes.
We have recently closed a successful Series A round led by Union Square Ventures, and are backed by a number of top-tier investors including AlleyCorp, Fifty Years, Able Partners, Gaingels, Palo Santo, PsyMed Ventures, Coalition Operators, Christina Sass co-founder of Andela, ​​Edvard Engesæth, MD co-founder of Nurx and, Hans Gangeskar co-founder of Nurx.
We are building an open-minded and inclusive workplace where you will have the opportunity to grow and collaborate with a diverse team of high performing individuals. Our team combines extensive experience in business and healthcare. We are mission driven and strive to make the workplace stimulating, ethical, rewarding, and fun. Together, we will be working at the cutting edge of a groundbreaking field that is reshaping mental health and we will make a direct impact on people’s lives.
About the role
Journey Clinical is looking for a dynamic Growth Marketing Manager to grow our membership of licensed psychotherapists. You should be analytical, customer-obsessed, and have a strong bias for action. You will drive initiatives across the growth funnel to help more practitioners add Ketamine-Assisted Psychotherapy to their clinical practices. The role is remote and will report directly to the Head of Growth.

Here’s what you’ll do day-to-day:

  • Lead acquisition activities across paid social, paid search and other digital channels, partnering with our digital marketing agency to optimize our campaigns for performance. You should have a strong sense of performance marketing metrics and experience with driving creative testing.
  • Build out a strong mix of acquisition channels across paid and owned channels, including referral marketing, customer marketing, community, affiliates, SEO and content.
  • Own SQL conversion and nurture of top-of-funnel leads, through lifecycle marketing utilizing marketing automation and no-code growth tool stack
  • Constantly monitor marketing budgets and key growth metrics across the funnel, develop and drive initiatives to improve results.
  • Engage in rapid experimentation to improve growth metrics across each step of the buying journey from digital ads, to landing pages, to sign-up flows and email marketing.

Here’s what we’re looking for:

  • 5+ years in growth, performance marketing, demand generation or related roles. Must have experience owning and managing digital marketing budgets.
  • 1-3 years of experience in an early-stage startup environment (prior to series B). Should be Curious, resourceful, and able to take a self-starter approach to work
  • Highly analytical and detail-oriented and deep expertise with full-funnel growth metrics, able to analyze data, interpret insights and make data-driven decisions- Highly proficient in Hubspot, or a similar marketing automation tool.
  • Demonstrated experience collaborating with internal teams where you thrive in collaborative environments and enjoy problem-solving, Experience supporting sales teams, is a plus
  • Demonstrated ability to learn quickly, iterate, pivot, and move fast with flexibility and adaptability; is not afraid of change but embraces it as an opportunity for innovation and personal growth

Here's what we're offering:

  • Fully remote role
  • Growth opportunities and a high level of freedom
  • We aim to set our team members up for success and offer a clear path for career advancement and personal growth
  • Work with a team of industry-leading experts, who are highly collaborative, disciplined, and who have fun working together
  • The opportunity to change the way we approach mental health by advancing the mainstream adoption of psychedelic-assisted psychotherapy and making a positive impact on the lives of 100M+ people who are suffering from depression and anxiety in the US today!
We recognize healthcare is a universal concern and tackling the mental health crisis will require team members with different strengths from all walks of life. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.
If you feel discouraged by the job description because your skills don’t exactly match please apply anyway. We likely missed something and are open to expanding our understanding of the role. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.