Marketing Specialist
Lazo
Marketing & Communications
Buenos Aires, Argentina
Posted on Mar 1, 2026
Lazo is building the AI-powered operating system for modern startups — automating everything founders shouldn't have to think about: finance, legal, tax, payroll, and fundraising tools, all under one roof.
We’re a lean, fast-moving team where engineers ship product that reaches real users fast. You'll work closely with founders, have massive ownership, and help shape the technical foundation of a platform used by high-growth startups across the U.S.
We're backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.
More at www.lazo.us
At Lazo, we’re looking for an AI-first Marketing Specialist to lead and execute our organic marketing strategy with a strong focus on lead generation. This role will be the end-to-end owner of Marketing, with direct impact on how we attract, educate, and convert founders and startups interested in operating in the U.S.
What You’ll Do
Must-Have
💰 Compensation in USD.
🧑💻 #Flexible work culture - we focus on goal achievement!
📍 100% remote.
🏖️ 3 weeks of vacation.
🧑🎄 Week off between Christmas and New Year's Eve.
💆 Health benefits.
🎂 Birthday day off.
📆8 flexible National Holidays (PTO)
👪 Marriage leave, maternity/paternity/adoption leave.
And it gets better:
🚀 Develop in a fast-paced and challenging environment.
⭐ Be part of a highly committed team with an excellent work environment.
🌎 Work for one of the most challenging ecosystems: the United States.
Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.
We’re a lean, fast-moving team where engineers ship product that reaches real users fast. You'll work closely with founders, have massive ownership, and help shape the technical foundation of a platform used by high-growth startups across the U.S.
We're backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.
More at www.lazo.us
At Lazo, we’re looking for an AI-first Marketing Specialist to lead and execute our organic marketing strategy with a strong focus on lead generation. This role will be the end-to-end owner of Marketing, with direct impact on how we attract, educate, and convert founders and startups interested in operating in the U.S.
What You’ll Do
- Design and execute the content strategy (blogs, guides, educational resources, lead magnets).
- Manage and grow Lazo’s newsletter with a focus on engagement and conversion.
- Create and optimize lead magnets (checklists, ebooks, workshops, playbooks, templates).
- Optimize Lazo’s website (copy, landing pages, on-page SEO, conversion, A/B testing of messaging).
- Lead the production and promotion of webinars, workshops, and online events in collaboration with Growth and Partnerships.
- Manage UGC and social media (primarily LinkedIn) with a focus on reach, engagement, and demand generation.
- Use AI tools to create, iterate, and scale content (copy, images, research, outlines, SEO, etc.).
- Analyze content and channel performance (traffic, leads, conversions) and drive continuous improvements.
Must-Have
- AI-first mindset (you actively use AI to create, research, optimize, and scale content).
- Strong focus on inbound lead generation and organic demand creation.
- Experimentation mindset (A/B testing copy, landing pages, messaging, CTAs, content formats).
- Tech-savvy, curious, and comfortable testing new tools.
- Truly hands-on: you execute, publish, measure, and optimize yourself.
- Ability to work autonomously as the sole Marketing owner.
- Advanced English to create content for founders operating in the U.S.
- Previous experience in B2B / SaaS startups.
- Knowledge of SEO, website optimization, and content growth loops.
- Experience managing communities or educational content.
💰 Compensation in USD.
🧑💻 #Flexible work culture - we focus on goal achievement!
📍 100% remote.
🏖️ 3 weeks of vacation.
🧑🎄 Week off between Christmas and New Year's Eve.
💆 Health benefits.
🎂 Birthday day off.
📆8 flexible National Holidays (PTO)
👪 Marriage leave, maternity/paternity/adoption leave.
And it gets better:
🚀 Develop in a fast-paced and challenging environment.
⭐ Be part of a highly committed team with an excellent work environment.
🌎 Work for one of the most challenging ecosystems: the United States.
Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.
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