Product Marketing Manager (Riga, Tallinn or remote within EMEA)



Marketing & Communications, Product
Riga, Latvia
Posted on Monday, August 14, 2023
The Company
James Berdigans, Founder and Executive Chairman of Printify:
“Our mission is to build a platform that lets anyone, anywhere unlock their own personal freedom. The freedom to generate income, be your own boss and set your schedule. So far we’ve seen more than 6 million people sign up to start their own eCommerce businesses with Printify. Because every order is made on-demand, there’s no risk to getting started, just a reward for putting in the work. Our aim is to put this power to build a business into the hands of every person who wants to create their own business.”
On September 9th, 2021, Printify announced that it has secured $50M in Series A funding led by Index Ventures, with participation from H&M Group, Virgin Group, founders of leading technology companies Wise, Vinted, Squarespace, RedHat, and the entertainment industry investors such as Will Smith’s Dreamers VC.
Printify will use this investment to further expand its marketplace and to hire the best talents available around the world.
The Team
The Product Marketing team sits at the convergence of product, sales, and acquisitions, and is a key element in driving our users' success and growth.
The Role
As a Product Marketing Manager, you will be driving go-to-market and growth strategies across different teams, identifying growth opportunities, and driving user insights. You’ll collaborate closely with product, sales, and acquisitions.

Your responsibilities

  • Work closely with the Product team on go-to-market and growth strategies for different features and product areas
  • Drive and execute marketing plans and campaigns across sales, success, and acquisitions
  • Report on Product Marketing initiatives performance, being accountable for results and impact
  • Stay informed of the trends in the industry and competitive landscape
  • Drive user insights, both quantitative and qualitative, including data analysis and running surveys or other research needs in collaboration with the research team
  • Identify growth opportunities and proactively look for ways how to improve Printify's offering

Minimum Qualifications

  • 6+ years of experience in Product Marketing, Marketing Strategy, or related field within a software company
  • Experience working with cross-functional teams and stakeholders at all levels of an organization
  • Strong communication skills, both written and verbal, with the ability to articulate complex ideas and strategies to a diverse audience
  • Good understanding of marketing performance indicators

Preferred Qualifications

  • Experience collaborating with product managers in shaping new features and launching these to market
  • Experience in e-commerce
  • Strong project management skills
  • Problem-solving and data-driven mindset
  • Ability to work independently, having a proactive approach with a get-things-done attitude
  • Ability to prioritize effectively
  • Ability to influence without authority
  • Being comfortable with remote work setup and async collaboration
  • Experience with user research

What we offer

  • Stock options so you own a part of Printify
  • Opportunity to work fully remote within EMEA time zones
  • Work from anywhere - our Printify Houses in Riga or Tallinn, your remote home office, or a co-working hub
  • Start your workday anywhere between 7 AM and 11 AM. As long as the job is done and you’re happy and healthy, you can adapt your workflow
  • Apple MacBook laptop as your standard work equipment, covered by Printify
  • International relocation support for international candidates who wish to work in Riga or Tallinn
  • Access to mentorship, internal meetups, and hackathons both on-site and online
  • A learning budget for your professional development based on a position level and access to our book library
  • Health insurance or health insurance budget depending on your location and contract type
  • Paid health days whenever you need them without a doctor's note depending on your contract type
  • Extra paid days off for wellbeing as well as a celebration day of your choosing
  • Access to the in-house gym or gym allowance depending on your location and contract type
Joining Printify means joining an international company with an amazing team that has grown to over 500 people. At Printify, people from over 20 nationalities and with many different backgrounds are working together in our Riga office and around the world.
We play to win together, and we always strive for excellence. We want to achieve great things and make a meaningful change in our customers’ lives. Our customers are our most important asset and our compass in showing us the direction to go. We value a strong learning culture and are united by a growth mindset.
Words from our investors:
Richard Branson, Founder of the Virgin Group: “Entrepreneurial spirit runs through the Virgin Group, which is why I’m proud to support Printify. Both Printify’s vision and success story to date embed this special entrepreneurial spirit, which in turn has created a rapidly growing and robust e-commerce platform. Printify’s unique proposition helps people market their brands through customizable products, with no upfront investment. We’re excited to support its growth in the coming years.”
Elise Fahlen, Investment Manager at H&M CO:LAB: “With the world experiencing rapid growth in on-demand services, H&M Group is thrilled to have invested in Printify and the team behind it. The execution of the founder’s vision and their impressive success to date speaks not only to the scalability of the product but also in their ability to be a long-standing industry leader in this space.”
Dino Becirovic, Principal at Index Ventures: "Printify is the leading marketplace for on-demand manufacturing, offering the largest selection of products and print providers. They have removed all the barriers to product creation and enabled over 2 million creators to launch successful merchandise businesses at the push of a button. Over time, as more manufacturers come online and more methods become available, Printify will allow any creator to bring their wildest product ideas to reality.”