Head of Product - Buyer Experience



Accounting & Finance, Product
Riga, Latvia
Posted on Saturday, July 6, 2024
The Company
James Berdigans, Founder and Executive Chairman of Printify:
“Our mission is to build a platform that lets anyone, anywhere unlock their own personal freedom. The freedom to generate income, be your own boss, and set your schedule. So far we’ve seen more than 6 million people sign up to start their own eCommerce businesses with Printify. Because every order is made on-demand, there’s no risk to getting started, just a reward for putting in the work. Our aim is to put this power to build a business into the hands of every person who wants to create their own business.”
On September 9th, 2021, Printify announced that it has secured $50M in Series A funding led by Index Ventures, with participation from H&M Group, Virgin Group, founders of leading technology companies Wise, Vinted, Squarespace, RedHat, and the entertainment industry investors such as Will Smith’s Dreamers VC.
Printify will use this investment to further expand its marketplace and to hire the best talents available around the world.
The Team
Printify’s product team owns a portfolio of products ranging from merchant and print provider-facing to internal technical support. We use the best product management practices to deliver products that customers love. We can proudly say that we are a highly data-driven, customer-centric product organization.
The Role
As we continue to scale, we are looking for a dynamic and experienced Head of Product to lead our BX (Buyer Experience) team, focusing on expanding Printify’s e-commerce platform to help individuals and businesses create and operate online stores.
The Head of Product for BX will oversee the creation and optimization of the Buyer experience in Printify, which enables merchants to create and operate online stores to sell their merchandise.
The role requires a blend of strategic thinking, technical knowledge, and a deep understanding of customer needs. The ideal candidate will have a proven track record in product management, a customer-centric mindset, and excellent stakeholder management skills.

Your responsibilities

  • Ownership:
  • Lead the BX product team: Product, Engineering, Design, and Research to deliver world-class buyer journeys and help our sellers connect with their audience.
  • Own the product roadmap and prioritize initiatives based on business goals and buyers' needs.
  • Ensure the scalability and reliability of the BX domain to support new business verticals and storefronts.
  • Drive the implementation of core functionalities, including payments, risk management, and order flow.
  • Product Management:
  • Develop and maintain a comprehensive product strategy for the pillar.
  • Collaborate with engineering, design, and data teams to ensure timely and high-quality product releases.
  • Utilize data-driven insights to make informed decisions and measure product success.
  • Foster a culture of ownership, continuous improvement, and innovation within the product team.
  • Business Knowledge:
  • Understand the e-commerce landscape, including market trends and competitive dynamics.
  • Align product initiatives with business objectives, ensuring they contribute to overall company growth and profitability.
  • Stay abreast of industry best practices and integrate them into the product development process.
  • Work closely with sales, marketing, and operations teams to support merchant success and drive revenue.
  • Customer Centricity:
  • Champion the voice of the buyer's needs in all product decisions.
  • Conduct user research and gather feedback to deeply understand customer pain points and opportunities.
  • Develop features and experiences that delight users and drive customer loyalty and retention.
  • Ensure a seamless and engaging mobile user experience, focusing on end-customer activation and retention.
  • Stakeholder Management:
  • Build strong relationships with internal and external stakeholders, including senior leadership, merchants, and third-party service providers.
  • Communicate product vision, strategy, and progress effectively to all stakeholders.
  • Manage expectations and ensure alignment on priorities and deliverables.
  • Facilitate collaboration across teams to drive cohesive and integrated product solutions.


  • Minimum 5 years experience working as a Senior/Principal Product Manager or Head of Product with a proven track record of building and launching successful products.
  • Extensive experience in B2C and creating buyer experience
  • Exceptional project management skills with the ability to lead cross-functional teams and drive projects to completion.
  • Proficiency in using data-driven insights to make informed product decisions and drive continuous improvement.
  • Experience with discovery and experimentation.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience with agile development methodologies and product management tools.
  • Passion for innovation, creativity, and staying updated with industry trends.
  • Bachelor's degree in Business, Marketing, Computer Science, or a related field; MBA or advanced degree is a plus.

What we offer

  • Stock options so you own a part of Printify
  • Opportunity to work fully remote within EMEA time zones
  • Work from anywhere - our Printify Houses in Riga or Tallinn, your remote home office, or a co-working hub
  • Start your workday anywhere between 7 AM and 11 AM. As long as the job is done and you’re happy and healthy, you can adapt your workflow
  • Apple MacBook laptop as your standard work equipment, covered by Printify
  • International relocation support for international candidates who wish to work in Riga or Tallinn
  • Access to mentorship, internal meetups, and hackathons both on-site and online
  • A learning budget for your professional development based on a position level and access to our book library
  • Health insurance or health insurance budget depending on your location and contract type
  • Paid health days whenever you need them without a doctor's note depending on your contract type
  • Extra paid days off for wellbeing as well as a celebration day of your choosing
  • Access to the in-house gym or gym allowance depending on your location and contract type
Joining Printify means joining an international company with an amazing team that has grown to over 500 people. At Printify, people from over 20 nationalities and with many different backgrounds are working together in our Riga office and around the world.
We play to win together, and we always strive for excellence. We want to achieve great things and make a meaningful change in our customers’ lives. Our customers are our most important asset and our compass in showing us the direction to go. We value a strong learning culture and are united by a growth mindset.
Words from our investors:
Richard Branson, Founder of the Virgin Group: “Entrepreneurial spirit runs through the Virgin Group, which is why I’m proud to support Printify. Both Printify’s vision and success story to date embed this special entrepreneurial spirit, which in turn has created a rapidly growing and robust e-commerce platform. Printify’s unique proposition helps people market their brands through customizable products, with no upfront investment. We’re excited to support its growth in the coming years.”
Elise Fahlen, Investment Manager at H&M CO:LAB: “With the world experiencing rapid growth in on-demand services, H&M Group is thrilled to have invested in Printify and the team behind it. The execution of the founder’s vision and their impressive success to date speaks not only to the scalability of the product but also in their ability to be a long-standing industry leader in this space.”
Dino Becirovic, Principal at Index Ventures: "Printify is the leading marketplace for on-demand manufacturing, offering the largest selection of products and print providers. They have removed all the barriers to product creation and enabled over 2 million creators to launch successful merchandise businesses at the push of a button. Over time, as more manufacturers come online and more methods become available, Printify will allow any creator to bring their wildest product ideas to reality.”