Segmentation and Onboarding Product Manager

Printify

Printify

Product
Tallinn, Estonia · Remote
Posted on Mar 12, 2025
In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.
About Us:
Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.
Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe.
Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses—including iconic names like Coca-Cola and MTV.
Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.
About The Role
Product managers at Printul & Printify are the essential drivers for our product vision and strategy and aim to deliver high-value solutions for both merchants & print providers. Product managers connect the technical and business worlds. They work closely with engineers, designers, data scientists, researchers, and business leaders to build products and guide them throughout the execution cycle, building, positioning, and tailoring our solutions to our users.
As a Segmentation and Onboarding Product Manager at Printful & Printify, your main goal will be to help new merchants successfully start their e-commerce business by effectively guiding them through crucial decisions like what products to design and which sales channels to use.
You’ll create tailored onboarding experiences for different user segments to drive product adoption, increase the speed of merchants getting their first order, and ensure their continued success.

Your Daily Tasks will Entail:

  • Product Development:
  • Develop a strategic roadmap for the team that aligns with the company's overall goals and product vision.
  • Lead the end-to-end product development lifecycle, from idea generation to launch, focusing on features related to new merchant onboarding and activation.
  • Collaborate closely with engineering and data teams to translate requirements into clear technical specifications and ensure timely project delivery.
  • Engage with stakeholders to understand user needs, market dynamics, and competitive trends, shaping the product strategy accordingly.
  • Iterate continuously on product features based on user feedback, usability tests, and data analysis to enhance onboarding and retention metrics.
  • Prioritize feature enhancements and bug fixes considering their impact and resource availability.
  • Data Analysis:
  • Utilize data-driven insights to identify opportunities for optimizing onboarding and retention processes.
  • Define key performance indicators (KPIs) and establish tracking mechanisms to evaluate the success of product initiatives.
  • User Research:
  • Conduct user research through surveys, interviews, and usability studies to validate product hypotheses and gather actionable feedback.
  • Advocate for user-centricity by integrating research findings into product decisions and enhancements.
  • Cross-functional Collaboration:
  • Work collaboratively with teams across departments like design, marketing, customer support, and sales to ensure cohesive alignment and successful product launches.
  • Documentation and Training:
  • Create comprehensive documentation, including user guides and internal training materials, to facilitate effective onboarding of new users and team members.
  • Market Analysis:
  • Monitor industry trends and competitor strategies related to onboarding and retention solutions to inform product differentiation and innovation efforts.
  • Stay informed about regulatory requirements and compliance standards affecting product development.
  • Feedback Management:
  • Establish efficient feedback channels, such as customer feedback loops and support systems, to gather actionable insights for product improvement.
  • Implement processes for prioritizing and addressing customer feedback in product updates.
  • Team Leadership:
  • Demonstrate leadership by fostering a customer-centric culture and promoting continuous improvement within the team.

Your Qualifications:

  • 3+ years of experience as a Product Manager with a proven track record of building and launching successful end-customer products.
  • Strong understanding of e-commerce platforms, marketplace dynamics, and consumer behavior.
  • Exceptional project management skills with the ability to lead cross-functional teams and drive projects to completion.
  • Proficiency in using data-driven insights to make informed product decisions and drive continuous improvement.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience with agile development methodologies and product management tools.
  • Passion for innovation, creativity, and staying updated with industry trends.

What we Offer:

  • Be part of a friendly, inclusive, and global team
  • An opportunity to work remotely or in person, from one of our modern and welcoming offices in Rīga, Tallinn, or Barcelona
  • Flexible working hours (start your day as late as 11 a.m.)
  • Health insurance
  • Access to mentorship, internal meetups, and hackathons both on-site and online
  • Exciting team-building events and parties you’ll never forget!
  • Free and healthy lunch if you work from the Rīga office
  • Design and order your own merch using our platforms with employee discount
We are an equal opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.
If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.
Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!