Purpose & Impact

Own and scale FYUL’s Shopify and storefront ecosystem. You carry full P&L and commercial responsibility for GMV growth, merchant acquisition, activation, retention, and channel expansion. You are an execution-driven leader who defines strategy, mobilizes cross-functional teams, and delivers measurable growth.

Act as the Commercial Engine Lead. You steer the strategic direction of a critical growth channel, powering a high-performance machine—integrating Sales, Success, Marketing, Partnerships, and Support—to accelerate velocity and maximize merchant success.

Lead via the Mission Team model. You carry full accountability for the channel without owning the formal org chart. A purpose-built team works to your agenda and targets while retaining functional reporting lines. You set the mission; they execute. The CGO is your escalation path to ensure authority and alignment.Key Responsibilities

Commercial Ownership

• Own GMV targets for Shopify and storefront channels (monthly, quarterly, annual).

• Define and execute growth strategy across the merchant lifecycle.

• Identify structural bottlenecks and deploy scalable solutions.

You are the “Commercial CEO” of this vertical, taking full accountability for GMV targets. You define the growth strategy from acquisition to expansion, ensuring every strategic move translates into top-line impact and a resilient commercial engine.

Hub Leadership

• Lead and align a mission team (Sales, Success, Marketing, Partnerships, Support).

• Create a culture of urgency, experimentation, and accountability.

As Mission Team Leader, you direct day-to-day priorities for a cross-functional squad. You own their work, measurements, and performance against hub targets. Forge a culture of commercial intensity where metric-driven accountability is the default mode.

Cross-Functional Influence

• Partner with GrowthOps, Product, Selection, CX, Finance, and Functional Heads.

• Proactively push initiatives beyond the hub for structural improvements.

Build strategic partnerships with central functions to advocate for your vertical. You push for product enhancements and structural shifts that unlock growth, navigating the organization to remove friction and align interests.

Strategy → Execution

• Set monthly, quarterly and annual growth roadmaps and measurable KPIs.

• Enforce execution cadence and run experimentation loops.

• Scale proven growth levers across the organization.

Bridge high-level vision and tactical reality through rigorous execution cadences. You run constant experimentation to validate growth levers before industrializing them into a repeatable playbook, ensuring every initiative delivers intended ROI.

Organizational Impact

• Build future leaders and raise performance standards.

• Drive ownership mindset: no silos, no excuses.

Your success is measured by the performance culture you instill. You mentor talent and raise standards, driving an "ownership mindset" that rejects silos. Your impact results in an agile organization where cross-functional collaboration is a competitive advantage.

Metrics for Success

• YoY GMV growth (Shopify + storefront channels)

• New merchant acquisition velocity

• Merchant activation rate

• 6- and 12-month merchant retention uplift

• Contribution margin improvement

• Execution velocity (initiatives shipped vs. planned)

Qualifications

• 8–12+ years in commercial / growth leadership roles

• Proven P&L or channel ownership experience

• Experience in SaaS, marketplaces, or e-commerce ecosystems

• Strong analytical fluency (funnels, CAC/LTV, unit economics)

• Demonstrated ability to lead and align cross-functional teams without direct authority

• High ownership, bias for action, resilient under pressure

• Nice to have: prior Shopify ecosystem experience.

Why FYUL?

You will shape one of the most important growth vectors of the company. This is a leadership seat with real impact, real accountability, and real upside.

What we offer:

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

• An opportunity to work remotely or in a modern and welcoming office in Riga

• Flexible working hours (start your day as late as 11 AM)

• Private health insurance

• 2 extra paid days off to focus on your mental or physical well-being

• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

• Internal and external learning opportunities

• Access to mentorship, internal meetups, and hackathons, both on-site and online

• Free and healthy lunch if you work from the Rīga office

• Design and order your own merch using our platforms with an employee discount

• Exciting team-building events and parties you’ll never forget!

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FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

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We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)

Team

Platform: Growth

Locations

Latvia, Riga

Remote status

Hybrid