About the role:

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a self-driven Lifecycle Strategist to join our Growth Marketing team. You'll take full ownership of the merchant journey - from first activation through long-term engagement - using email, SMS, in-app, and other growth channels to help our merchants sell more, faster. This is a role for someone who thrives in uncharted territory, connects the dots across teams, and drives experiments from idea to insight without waiting to be directed.

Your north star metric will be Merchant activation rate, moving merchants from signup to their first sale (and beyond). You will be directly reporting to the Lifecycle Marketing Lead.

Your daily tasks will include:

• Define and drive the experimentation roadmap across the full merchant journey - onboarding, activation and retention stage, analyzing post-login experience and growth loops - bringing your own hypotheses to the table

• Own merchant activation rate end-to-end, including how it's measured, what moves it, and how learnings get shared across the business

• Build and optimize lifecycle flows in Iterable - from intake and scoping to execution, optimization, and reporting

• Design and run structured A/B tests, then turn results into repeatable playbooks the wider team can build on

• Dig into behavioural data in Amplitude and Looker to surface drop-off points and pitch high-impact opportunities - before anyone asks

• Lead cross-functional conversations with Product and Design to shape post-login experiences around key merchant milestones

• Act as the connective tissue between Data, Customer Success, and Marketing - translating merchant signals into targeted, timely messaging

• Set the standard for experimentation culture: document what you test, champion what you learn, and push the team to think bigger

• Apply industry best practices to user outreach via Lifecycle Marketing channels, ensuring a holistic and high-quality user experience across all touchpoints.

Your qualifications:

• 4+ years of experience in lifecycle marketing, CRM, or growth roles at a B2B SaaS, marketplace, or e-commerce company

• A track record of building things from scratch and iterating - not just maintaining inherited workflows

• Hands-on experience with an enterprise CRM platform (Iterable, Braze, or similar), and a willingness to dive in headfirst

• Strong A/B testing chops - you design experiments well, read results critically, and know the difference between a learning and a fluke

• Fluency in product analytics tools like Amplitude and Looker; you go looking for answers, not just dashboards

• A natural collaborator who can rally product, design, and data around a shared hypothesis without needing formal authority

• High comfort with ambiguity - you make confident decisions with incomplete information and course-correct fast

• Genuine curiosity about merchant psychology and the creativity to act on it

• A person who is willing to both guide and roll up their sleeve to execute
  

Nice to have:

• Hands-on experience with JavaScript-based personalisation languages (Handlebars in our case)

• Experience with HTML/CSS in the context of email marketing

• Basic understanding of SQL

• Experience working with merchants, sellers, or creator-economy audiences

• Familiarity with print-on-demand, e-commerce, or marketplace platforms

Who you'll work with:

• Marketing - aligning with other marketing sub-teams, like content, paid & others

• Product - leading alignment on in-app touchpoints and activation milestones

• Data - shaping segments, analysing cohort behaviour, and framing experiment results for the business

• Design - collaborating on in-product messaging and email that converts and feels on-brand

• Customer Success - being the bridge between qualitative merchant insight and quantitative targeting

What we offer:

• Monthly salary EUR 2,800 - 3,500 gross, depending on work experience, education, and skills

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

• An opportunity to work remotely or in a modern and welcoming office in Riga

• Flexible working hours (start your day as late as 11 AM)

• Private health insurance

• 2 extra paid days off to focus on your mental or physical well-being

• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

• Internal and external learning opportunities

• Access to mentorship, internal meetups, and hackathons, both on-site and online

• Free and healthy lunch if you work from the Rīga office

• Design and order your own merch using our platforms with an employee discount

• Exciting team-building events and parties you’ll never forget!

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FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

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We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)

Team

Platform: Growth

Role

Lifecycle Marketing Manager

Locations

Latvia, Riga

Remote status

Hybrid