Growth Marketing Manager
Silvertree
Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Wednesday, August 30, 2023
Silvertree is seeking a growth marketing leader to build and execute a digital marketing strategy which can reach our audiences with our key messaging, help to establish our brand, and drive measurable growth via customer acquisition tactics. This role will report to our Head of Growth and work very closely with our CEO and Head of Product to craft a digital-first, paid and owned cross-channel strategy. They will own the most critical pillar of the overall marketing strategy - customer acquisition. Our ideal candidate is a data-driven, strategic thinker and a tactical executer when necessary.
The preferred location for this role is Boston or New York, but fully remote is an option for the right candidate.
What you’ll do
- Develop and plan cross-channel, digital-first marketing programs to acquire new customers – specifically leveraging owned content and distributing strategically via social media networks.
- Create and manage a digital marketing calendar tied to brand and product release activities. This includes paid and owned social channels.
- Lead the development and ensure flawless execution of digital campaigns including on-line SEO, Google Adwords, paid social media, email, mobile and emerging channels.
- Report and optimize on customer acquisition learnings from paid / owned digital strategy on a weekly basis. Combine campaign learnings with website analytics to recommend optimizations and A/B testing structures.
- Minimum 5 years experience working in digital marketing at a DTC or consumer product company.
- Extensive knowledge across GA4 and other web analytics tools.
- Data obsessed. Demonstrated experience gathering and analyzing consumer insights to inform decision-making.
- Strong knowledge of the technical elements involved in digital marketing practices (site structures, SEO, tag management)
- Detail-oriented, consistency in creating on brand messaging across all digital channels and consumer touch points
- Experience in managing social media campaigns on Youtube, Facebook, Instagram, Twitter including PPC strategies and expenditures
- Note: Even if you don’t have all of the above and still think you’re an excellent candidate for this role, please reach out. We are always open to great people with core skillset who are willing to push and learn.
- Meaningful Equity Package
- Flexible Work Location (Partially Remote)
- Unlimited Vacation
- Health Care Plan (Employee + Family Medical, Dental & Vision)
- Dependent Care FSA
- Retirement Plan (401k)
- Fun & Informal Work Atmosphere
About Silvertree
Silvertree is on a mission to inspire the world’s aging population. We are developing a wellness wearable & tech platform that provides the right balance of safety, connection, and style for active older adults.
Aging is a personal experience, yet aging with dignity and independence often includes the caring involvement of family and loved ones. That is why we are designing a stylish, wrist-worn wearable that is built for safety and deeply rooted in human connection, across generations. We aim to be the consumer brand associated with vitality, style, and independence for the growing population of fifty-five million Americans ages sixty-five and beyond.
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