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As someone born and raised in the Caribbean, I’ve been a student of rum, and its place within a myriad of settings, my entire life. With this has come a deep sense of appreciation for both the heritage of rum, as well as the broader role that it plays in contemporary Caribbean culture. In the US, I believe that there is an enormous opportunity to further elevate the conversation around rum – not only by introducing a high-quality spirit to market but by broadening and challenging the current perception around rum and the occasions for which it might be considered the spirit of choice for today’s consumer. For us, this means embracing a mission to create a contemporary and elevated blend, designed to challenge expectations, and reinvigorate the way people taste, experience, and talk about rum. And so we’re here to bring you something different… and we invite you to join us on that journey. Marc Farrell, Founder of Ten To One

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