Senior Marketing Program Manager - Member Growth
Thyme Care
Marketing & Communications, Sales & Business Development, Operations
Nashville, TN, USA · Remote
Posted on Saturday, September 14, 2024
OUR MISSION
Thyme Care is the leading value-based cancer care enabler, collaborating with payers and providers to transform the experience and outcomes for individuals living with cancer. The company partners with health plans, employers, and risk-bearing providers to assume accountability for enhanced care quality, improved health outcomes, and reduced total cost of care. Thyme Care's approach combines a technology-enabled Care Team and seamless integration with providers, creating a hybrid collaborative care delivery model that guides and supports the entire patient journey. Thyme Care empowers over 300 oncologists nationwide through purpose-built tech, advanced data analytics, and virtual patient engagement, driving better care and outcomes in value-based arrangements. Thyme Care is a founding member of CancerX and is backed by leading investors. To learn more about how Thyme Care enables the shift to value-based care in oncology, visit www.thymecare.com.
YOUR ROLE
You might describe yourself as inquisitive, creative, organized, and analytical. You have experience in planning engaging marketing programs and using modern marketing automation technology, to deliver on them. You enjoy setting up customer journeys through marketing automation platforms, conducting quality assurance, measuring results, and making informed conclusions based on what you learn.
As the Senior Marketing Program Manager, your role will be crucial in executing and automating our member enrollment and ongoing engagement strategy. Working collaboratively across teams, you will deliver member-focused marketing strategies for Thyme Care. You’ll report to the Director of Member Engagement and together, you’ll ensure marketing and engagement strategies are closely aligned with member enrollment and retention goals. Part of your responsibilities will be to support and ensure all co-branded marketing initiatives for our partners and providers uphold each other's brand integrity while executing with our members in mind. You’ll work closely with designers to create email templates and HTML-driven print campaigns. In addition, you will shape and build technical marketing journeys in Thyme Care’s new marketing automation tools and orchestrate multi-channel, multi-touch campaigns (email, print, SMS, landing pages, and more). You will also report back on any learnings from A/B testing experiments and develop attribution and performance reports.
This role is built for someone who has a sports mindset, thinks outside the box, is a continuous learner, but also loves marketing for good and impacting those around them. Your close collaboration with colleagues will be instrumental in shaping a strategic, data-driven, and creatively adept approach that resonates effectively with potential members and providers across various lines of business, contributing to organizational and company-level enrollment and retention goals.
- Leveraging subject matter expertise in email marketing, direct mail, and SMS, you’ll manage B2C and provider programs leveraging marketing automation tools to build journeys using data and marketing best practices to inform campaigns.
- Develop and optimize awareness, enrollment, and engagement campaigns across various partnerships that grow brand presence.
- Working with cross-functional teams, you’ll develop and execute member journey maps to inform campaign builds and patient segmentation to build personas over time.
- You will leverage Looker and other data modeling tools to understand, attribute, and develop marketing and engagement performance reports and offer solutions for challenges.
- You’ll be obsessed with ensuring our members have the best experience with Thyme Care and have the empathy to meet those living with cancer where they are. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating and can cause members to disengage.
- You’ll be the power user of our marketing automation software and programs, establishing best practices, organized lists and understanding the technology to execute.
- A core measure of success will be to establish strong cross-functional relationships with various stakeholders across the organization.
- You’ll be responsible for marketing automation campaign performance and management and for supporting marketing project management using project management software to ensure timely deliverables.
- Know the ins and outs of our Enrollment policies and procedures, escalation pathways, product workflows, communications best practices, and documentation standards.
- Be responsible for member engagement processes, including strategy development, content creation, collaboration with design teams, and successful campaign execution.
- Define Thyme Care’s marketing productivity and outcome metrics, and surface trends in direct member communications informing investment.
- Handling multiple projects simultaneously will demonstrate strong project management and organizational skills. Efficiency and meticulous attention to detail will enhance productivity.
- You’ll come with experience with marketing automation journey builds, HTML, marketing automation, project management, and excellent communication skills.
- You’ll play a role in driving results through stellar communication skills with our clients to ensure that client-to-member (B2B2C) marketing programs and implementation of new campaigns are delighting and engaging our clients and members.
- You’ll be experienced in developing professional presentations and reporting to ensure stakeholders and clients are engaged and clearly understand what is being presented to them.
What leads to success:
- Act with our members in mind. Thyme Care’s mission, and in particular, our member experience, matters deeply to you.
- Move with purpose. You’re biased to action. You know how to identify and prioritize your initiative’s needs and do what it takes to ensure that urgent and important needs are acted on purposefully.
- Effective listener and communicator. Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction.
- Experience. You have experience in lifestyle marketing and healthcare. You’ve demonstrated the ability to develop impactful campaigns that engage and resonate with patients and providers. You’re an adept project manager; you stay organized even as priorities change quickly. You also earned a Bachelor’s degree in a related field.
- Comfort with pace and ambiguity. You have experience with scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, organization, and priorities are par for the course.
- Beginning with the end in mind. You are highly analytical. You can dive into member demographics and provider referral pathways to drive enrollment and use those insights to drive growth and results. You can translate research and insights into actionable marketing plans.
OUR VALUES
At Thyme Care, our core values—Act with our members in mind, Move with purpose, and Seek diverse perspectives—guide us in everything we do. They anchor our business decisions, including how we grow, the products we make, and the paths we choose—or don’t choose.
We are committed to promoting the health and well-being of all individuals. As a provider of cancer care navigation, we recognize that those with cancer constitute a vulnerable population at risk of contracting COVID-19. As such, Thyme Care employees are expected to be fully vaccinated against COVID-19 as defined by the Centers for Disease Control and Prevention, subject to conflicting laws and exemptions based on medical or religious objections.
Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Thyme Care employees. In accordance with New York City law, the base salary for this role, if filled within New York City, is $130,000 - $145,000. The salary range could be lower or higher than this if the role is hired in another location. We also believe that your personal needs and preferences should be taken into consideration so we allow some choice between equity and cash.
We recognize a history of inequality in healthcare. We’re here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal opportunity employer.
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