Senior User Researcher - Growth & GTM
Transparent
Sales & Business Development
Ghent, Belgium
Posted on Jan 27, 2026
At Lighthouse, we’re on a mission to disrupt commercial strategy for the hospitality industry. Our innovative commercial platform takes the complexity out of data, empowering businesses with actionable insights, advanced pricing tools, and cutting-edge business intelligence to unlock their full revenue potential.
Backed by $370 million in series C funding and driven by an unwavering passion for growth, we’ve welcomed five companies into our journey and have surpassed $100 million in ARR in 2024. Our 850+ teammates span 35 countries and represent 34 nationalities.
At Lighthouse, we’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀
What you will do
As our Senior User Researcher- Growth and Go-To-Market (GTM) , you will pioneer our research efforts around location specific growth, playing a pivotal role in shaping our commercial strategy. You will work closely with our Sr Team Lead of User Research, to define and build out this new function within Lighthouse. Your mission will be to uncover deep market and user insights that guide our expansion into new markets and product localization, ensuring the voice of the customer is at the forefront of our growth. You will also collaborate with other UX Researchers, support multi-disciplinary product teams, and drive strategic research projects.
Where you will have impact
- Define, plan, and execute strategic, multi-method research plans focused on Go-To-Market strategies, market validation, and localization.
- Collaborate cross-departmentally with Product, Engineering, Sales, and Marketing to translate complex research findings into actionable commercial and product strategies.
- Drive our foundational research roadmap, creating a comprehensive understanding of our users' processes, needs, and frustrations across different markets.
- Champion the value of research across the organization, evangelizing your role and building strong relationships with commercial stakeholders.
- Analyze and define qualitative and quantitative data, merging user insights with business metrics to provide a comprehensive view of market opportunities.
- Facilitate workshops and strategic discussions with leadership to ensure user insights directly influence key business decisions.
About our team
You'll be joining our User Research team as a key part of the wider Product, Engineering, and Design (PED) organization. While you'll be part of the core research crew, your role is unique! Think of yourself as a bridge-builder, leading our Go-To-Market research. You'll work hand-in-hand with our Sr Team Lead of User Research, the GTM Product Manager, PED leadership, Sales Enablement and Marketing teams. A major focus will be on our independent hotels customer segment, where we're launching into new markets, but your insights will be crucial across all our products.
Technologies you will work with
Dovetail, Maze, Usersnap, Mixpanel, Surveytooling, Miro, Looker, Gsuite, Atlassian.
What's in it for you
- Flexible working environment: Work from home or at one of our global offices.
- Flexible time off: Autonomy to manage your work-life balance.
- Collaborative team: High-bar, friendly, creative, and passionate colleagues.
- Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
- Impactful work: Shape products relied on by 85,000+ users worldwide.
- Mobility options: Mobility budget or company car (based on your job category).
- Competitive compensation: Proactively maintained to value your work.
- Net allowance: to support home office related expenses.
- Vouchers: lunch vouchers & eco vouchers.
- Comprehensive health insurance: Extensive coverage for you and your dependents.
- Pension funding: Group insurance to secure your future.
- Referral bonuses: Earn rewards for bringing in new talent.
Who you are
Essential
- You have significant experience in a senior, mixed-method research role (e.g., UX Research, Market Research, GTM Research, Service Design, Product Research, Product Management) within a B2B SaaS environment.
- You have proven experience conducting Go-To-Market or market-specific localization research and can demonstrate its strategic impact.
- You are skilled in data triangulation, comfortably blending qualitative insights with quantitative business and product data.
- You are an entrepreneurial self-starter with a pragmatic, "get things done" attitude, capable of proactively defining research needs and owning projects from start to finish.
- You are an exceptional communicator and stakeholder manager, with experience collaborating on cross-departmental projects in a fast-growing company.
- You have experience evangelizing research, advocating for your role, and driving change within an organization.
- You are fluent in both written and spoken English.
We welcome
- Experience with strategic roadmapping.
Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. We actively encourage applications from individuals with disabilities and are dedicated to providing reasonable accommodations throughout the recruitment process and during employment to ensure all qualified candidates can participate fully. Our commitment to equality is not just a policy; it's part of our culture.
If you share our passion for innovation and teamwork, we invite you to join us in shaping the future of the hospitality industry. At Lighthouse, our guiding light is to be an equal opportunity employer, and we encourage individuals from all walks of life to apply. Not ticking every box? No problem! We value diverse backgrounds and unique skill sets. If your experience looks a little different from what we've described, but you're passionate about what we do and are a quick learner, we'd love to hear from you.
We value the unique perspective and talents that you bring, and we're excited to see how your light can shine within our team. We can't wait to meet you and explore how we can grow and succeed together, illuminating the path towards a brighter future for the industry. #LI-Hybrid
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