Sr Mkt Manager Member Engagement and Lifecycle
Vori Health
Nashville, TN, USA
Posted on Dec 31, 2025
Who We Are:
Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.
The Senior Marketing Manager Member Engagement & Lifecycle will own the end-to-end member journey - from enrollment and activation through ongoing engagement and retention. This role partners deeply with Product, Implementation, and Account Management to deliver compliant, effective, and personalized member communications.
This role owns both strategy and execution of member lifecycle systems and outcomes. This role reports directly to the Senior Director of Marketing and Member Experience and is fully remote.
What You’ll Do:
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Essential Functions:
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Own the member lifecycle framework: build awareness → invite → enroll → activate → engage → retain
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Define success metrics and conversion benchmarks for each stage
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Identify and prioritize opportunities to improve member engagement
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Optimize enrollment flows and onboarding journeys
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Partner with Product to improve activation experiences
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Test and iterate on messaging, timing, and channels
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Own planning and execution of email, SMS, push, call, and direct mail campaigns
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Build and manage journeys, triggers, and segmentation
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Ensure partner- and population-specific customization
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Work closely with Implementation and Account Management to follow partner rules
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Ensure compliant messaging across health plans and employer groups
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Document and govern communication standards
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Track engagement, enrollment, activation, and retention metrics
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Run A/B tests and experiments to improve funnel performance
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Report insights and recommendations to leadership
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Partner with cross-functional teams in collaboration on activation and in-app experience; Implementation & Account Management; and Legal/Compliance.
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Experience with systems & tools ownership with Braze, Member segmentation and journey logic, Preference management, Engagement and conversion reporting
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Perform Other projects and duties as assigned
Who You Are:
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Required:
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5-7+ years lifecycle or growth marketing experience in B2B2C or healthcare
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Deep experience with enrollment and member engagement
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Strong systems thinker with hands-on marketing automation expertise
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Experience working in regulated environments
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Proven experience developing and optimizing multi-channel campaigns with measurable outcomes.
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Strong analytical skills — comfortable working with data to inform strategies and decisions.
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Familiarity with marketing automation platforms (e.g., Braze) and testing tools.
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Exceptional written and verbal communication skills with a member-first mindset.
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Deep empathy for users — especially across underserved or diverse populations.
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Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast-paced environment.
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Knowledge of HIPAA compliance and experience working in regulated industries.
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Work authorization/security clearance requirements:
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Authorized or able to provide required documents to work in United States
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Physical Requirements/Work Environment:
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Remote work environment with some travel required for meetings as needed (~ 10%)
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While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.
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Specific vision abilities required by this job include close vision requirements due to computer work.
Company Benefits
At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance:
- Competitive Salary: We offer competitive pay based on experience, skillset and the value you bring to the team.
- Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company.
- Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.
- Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.
- Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance.
- Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.
- Professional Development: We encourage continuous learning and growth with access to training resources and Professional Development stipend for further education.
- Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family.
- Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.
We’re committed to creating a workplace where you can grow, succeed, and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!
EEO Statement:
Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
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