Vori Health
Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.
Role Overview
As a Product Manager – Patient Experience, you will lead the strategy and execution of Vori’s patient-facing digital experience — bringing strong consumer product thinking into healthcare. This role requires a product leader who understands how to build engaging, intuitive, habit-forming digital experiences that drive adoption, retention, and measurable behavior change — not just functional workflows. You will own a patient-centered roadmap informed by analytics, user research, behavioral insights, and strategic priorities. You will apply consumer-grade UX standards to a regulated healthcare environment, ensuring our digital experience feels seamless, personalized, and trusted — while delivering business impact.
What You’ll Do
Consumer Product Leadership
Apply modern consumer product frameworks (activation, retention, engagement loops, funnel optimization, A/B testing) to improve patient adoption and long-term engagement
Design experiences that feel intuitive, emotionally resonant, and behaviorally intelligent — comparable to best-in-class consumer apps
Define and optimize the patient journey across onboarding, education, care navigation, follow-up, and long-term engagement
Own key engagement metrics including activation rates, retention, feature adoption, NPS, and patient satisfaction
Drive experimentation and iterative learning using data-driven hypotheses
Patient Experience & Clinical Partnership
Serve as a bridge between clinical excellence and consumer usability — ensuring experiences are both evidence-based and frictionless
Collaborate with clinical stakeholders to translate care models into simple, engaging digital interactions
Embody the patient and clinician journey to deeply understand motivations, barriers, and behaviors
Ensure the product experience reflects Vori’s differentiated care model
Product Strategy & Execution
Own and manage a diverse product roadmap aligned to company strategy and patient value
Collaborate cross-functionally with Research, Design, Engineering, Clinical, Operations, Sales, and Marketing to gather requirements and prioritize initiatives
Write clear, actionable product requirements and user stories
Partner with Engineering to deliver high-quality solutions on time and within scope
Develop KPIs and measurement frameworks tied to business impact and patient outcomes
Monitor performance, user behavior, and feedback to drive continuous improvement
Conduct competitive research — particularly across consumer digital health and high-performing consumer platforms
Compliance & Operational Excellence
Ensure product compliance with HIPAA and other healthcare regulations
Manage relationships with vendors and external partners
Analyze product launches to confirm positive business and engagement impact
Relentlessly iterate to sharpen both patient experience and business outcomes
Supervisory Responsibilities:
No direct management responsibilities but you will serve as Product Manager and collaborate cross functionality with diverse departments and teammates
Perform other projects and duties as assigned
What Success Looks Like in 12 Months
Increased patient activation and week-2 retention
Improved NPS and patient satisfaction metrics
Measurable increases in digital engagement and feature adoption
Reduced friction in onboarding and navigation
Demonstrable business impact tied to patient experience improvements
Who You Are
Required:
5+ years of Product Management experience
Demonstrated experience building consumer-facing digital products (B2C or high-engagement platforms)
Strong understanding of consumer growth and engagement principles (activation funnels, retention curves, cohort analysis, experimentation)
Proven ability to ship intuitive, user-centered experiences that drive measurable adoption and engagement
Experience working with UX/design teams to create elegant, frictionless digital journeys
Strong analytical skills with comfort using data to inform prioritization and experimentation
Excellent collaboration and communication skills
Ability to thrive in a high-growth, fast-paced startup environment
Clear understanding of HIPAA and healthcare regulatory constraints (or ability to rapidly learn)
Strongly Preferred
Consumer healthcare or digital health experience
Experience building mobile-first or engagement-heavy applications
Experience designing behavior-change or habit-forming products
Startup experience (early-stage or high-growth)
Experience building products serving employers, brokers, or payers
Technical fluency; comfortable partnering with engineers, architects, and data teams
Experience with platforms such as Care Management systems, EMRs, RCM/Billing, or Clinical Decision Support
Proficiency with Figma, Lucidchart, JIRA, and related tools
Work authorization/security clearance requirements:
Authorized or able to provide required documents to work in United States
Physical Requirements/Work Environment:
Remote work environment.
While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.
Specific vision abilities required by this job include close vision requirements due to computer work.
Company Benefits
At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance:
We’re committed to creating a workplace where you can grow, succeed, and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!
EEO Statement:
Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.